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Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt
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If you haven't already find a copy of "Scoring Points: How Tesco Continues to Win Customer Loyalty" it's available on Amazon both in paper and on the Kindle. Scoring Points: How Tesco is Winning Customer Loyalty book download Download Scoring Points: How Tesco is Winning Customer Loyalty "Scoring Points" is one of the seminal marketing books of the last. Product DescriptionScoring Points is the dramatic, previously untold story of how Tesco used Clubcard -- its loyalty scheme -- to reinvent itself and its. Scoring Points: How Tesco Is Winning Customer Loyalty. In an e-mail to customers, BP says: “Fill up with BP and get double Nectar points! The company has teamed up with the loyalty card provider to promote the offer under the banner “fuel you can trust”. For example, in 2007, Wal-Mart's sales were approximately 4.5 times greater than those of its largest supplier, Procter & Gamble.1 Consolidation and retailers' global scale have reduced the number of “buying points” that manufacturers can . Over 350 executives from 42 countries and over 140 companies in the retail sector joined us in Amsterdam for an action packed agenda, exploring how retailers should differentiate to win customer loyalty. Scoring.Points.How.Tesco.Is.Winning.Customer.Loyalty.pdf. Scoring Points: How Tesco is Winning Customer Loyalty book download Download Scoring Points: How Tesco is Winning Customer Loyalty Scoring Points: How Tesco is Winning Customer Loyalty: Clive Humby. We were honoured to host high profile industry experts, including Sir Terry Leahy, former CEO of Tesco, who gave a thought-provoking keynote address on his experience of management in the retail sector.